Rockstar Energy Drink and Harley-Davidson announce exclusive partnership during 110th Anniversary Year



Los Angeles, CA (March 6, 2013) – 2013 marks the 110th anniversary of Harley-Davidson, the world famous motorcycle manufacturer and lifestyle brand. Rockstar Energy Drink is excited to announce an exclusive partnership with Harley-Davidson to commemorate the monumental occasion.

The 110th Anniversary is a year-long, global celebration connecting millions of Harley-Davidson fans across the globe united by a common bond and shared passion for freedom, self-expression and epic adventure. Rockstar Energy Drink supports those who live extraordinary lifestyles and a partnership between the two brands was a natural synergy.

Three main events throughout the year will showcase the partnership: Daytona Bike Week, March 9-16, Sturgis Motorcycle Rally, August 3-10 and the 110th Anniversary in Milwaukee, August 28-September 1. Milwaukee, the home of Harley-Davidson, will play host to the biggest party of the 110th anniversary tour including a performance by legendary musician and ‘American Badass,’ Kid Rock.

Both American-made brands, Rockstar Energy Drink and Harley-Davidson have created four special edition motorcycles that will be given away to fans throughout the year through both Rockstar Energy Drink and Harley-Davidson social channels.These four custom bikes were built by motorcycle legend, Rusty Coones, out of Illusion Motorcycles in Huntington Beach, CA and will be traveling to Daytona Bike Week, Sturgis Motorcycle Rally, and the 110th Anniversary Celebration in Milwaukee.

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About Rockstar

Rockstar Energy Drink is designed for those who lead active lifestyles – from Athletes to Rockstars. Available in over 20 flavors at convenience and grocery outlets in over 30 countries, Rockstar supports the Rockstar lifestyle across the globe through Action Sports, Motor Sports, and Live Music. New from Rockstar for 2013, Rockstar Energy Water is a non-carbonated and sugar free enhanced water beverage that is now available throughout the U.S. in three refreshing flavorsFor more information visit:


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About Harley-Davidson Motor Company

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at

About the Harley-Davidson 110th Anniversary

The Harley-Davidson 110th
 Anniversary is a year-long, global celebration connecting millions of Harley-Davidson fans across the globe united by a common bond and shared passion for freedom, self-expression and epic adventure.  Included in the official 110th Anniversary calendar are 12 different 110th Anniversary experiences that Harley-Davidson will bring to existing motorcycle events in global markets throughout September 2013.  The events span 11 countries on six continents and will be capped by two main celebration events in Rome, Italy, in June 2013 and Milwaukee during Labor Day weekend.

Harley-Davidson fans are invited to learn more about the 110
th Anniversary and join the celebration online where they can share videos, images and experiences on Facebook, Twitter with the hashtag #HD110, and at

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